You need to go slow to go fast. This mantra reverberates off Ethan Seaberg’s lips as he recounts the genesis story (as he calls it) of Red Wing’s community branding work.
He heard the phrase while attending Blandin Foundation’s Academy of Community Engagement (ACE) in 2014 and it stuck. The ACE program built on Ethan’s previous Blandin leadership training by bringing together a group of established leaders in his community to strengthen relationships and deepen their work on an existing economic development issue.
For Red Wing, it was their re-entry into an important conversation that started in 2008 about how the community is positioning themselves for the future.
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